visir consulting: present: owner

• helping the largest ecommerce brands analyze their marketing data, and providing marketing strategies to help them grow smarter

triple whale: may - nov ‘22: director of product marketing

• product marketing: responsible for the messaging, distribution, and launch of a new feature or product every week (often times with 1-2 days notice), which increased dau’s and the average contract size

• demand generation: generated an average of 5,000+ contacts, 2,000 mqls and 1,200 sqls per month with a $300,000 paid media budget, lifecycle marketing,

• professional services: trained the largest ecommerce brands on how to use Triple Whale to analyze their marketing data and marketing strategies to help them grow smarter

disruptive advertising: january ‘19 - april ‘22: cmo & cpo

• grew annual revenue by 28%, increased our average net new contract size by 62.5% ($2,400/mo to $3,900/mo), increased our existing contract size by 32% ($3,800/mo to $5,000/mo), and increased our highest tier SQL’s by 80% (40/mo vs 72/mo)

• responsible for the go-to-market of new services (facebook advertising service, lifecycle marketing service, amazon advertising service), which accounted for more than 60% of revenue

• managed a ~$4M/year marketing budget, 5 vp or director direct reports (total team of ~25), and a handful of contractors

disruptive advertising: november ‘15 - november ‘17, july ‘18 - december ‘18: vp, paid social

• launched the paid social service (primarily facebook advertising) from $0 MRR to $175k MRR in two years through leading all marketing, sales, training and hiring efforts

• after my 7 month “sabbatical” helping my wife with her business, I helped disruptive grow MRR from $175k to $335k by restructuring the teams, launching a revamped marketing & growth strategy and doubling down on training our sales and client services teams (the team restructure influenced the same org structure change company wide).

groopdealz: march ‘15 - november ‘15: cmo

• generated a 35.8x first purchase ROI average across all digital marketing channels (the glory days), shortened the average repeat purchase rate from 22 days to 15 days, increased the AOV by 20%, increased sessions by an average of 9.35% month over month and revenue by an average 12.35% month over month (so why was I only at the company for 9 months? long story.)

• managed an $8M/year marketing budget, transitioned esp’s on an email list of 4M+ subscribers, launched Paid Social Ads, implemented CRO tests on website and emails, and relaunched an affiliate program that grew from $5k/mo to $200k/mo+ in revenue

• had a team of 1 other person who oversaw all organic social

97th floor: november ‘12 - march ‘15: vp, business development

• started as the ceo’s executive assistant. when I wasn’t washing his car or picking up his laundry ;), i’d sit next to him and pretend to be him. one day he was double booked for a call, so I took the call and ended up closing the client for $6k/mo. The rest was history and I had to find him a new executive assistant.

• helped grow 97th floor from ~$1,000,000 to $4.5 million in annual revenue by leading marketing, sales and partnerships.

• clients I created digital marketing strategies for and closed as clients include: espn, glasses.com, blendtec, dell, citrix, progenex, linkedIn, intuit, adobe, time warner cable, discover, solar winds, lynda, mycase, appfolio, nu skin and hundreds of other companies which led to new client growth and revenue

• created channel partners with adobe, salesforce, brightedge & moz

(kno)name: january ‘10 - november ‘12: co-founder

• founded a brand committed to putting the customer’s image first, opposed to a logo or brand. products were manufactured overseas and sold via our ecommerce store (big cartel) and retail stores.

• successfully built partnerships with fab., living social, groupon, threadflip, jack threads and many third party vendors. while selling on fab., we set records for the amount of products sold for the accessories category—over 3,000 watches sold.

• one of the first ecommerce businesses to start influencer marketing and social media marketing